What To Do When A Client Attacks You
- Gal Ezra
- Aug 7
- 2 min read
Have you ever been in a sales conversation where suddenly your client turns on you?
Here's some data for you to know on what happens in a sales process.
You will find that sometimes your client starts to be upset with you.
They attack you.
They're unhappy with you or your company.
They might say things like:
“You promised me the world and didn’t deliver.”
“You lied.”
“Your product isn’t what you said it was.”
“I’m not happy with this or that.”
It can feel frustrating and personal, but before you react emotionally or walk away, let’s look at what’s actually happening and how to handle it like a true professional.
First of all, what's happening in their mind is they have a mechanism that tells them insanely that you are different to them. You're not a human being.
They feel that they can attack you.
Anytime you attack someone, at that time, you think:
They're different to me and so I can attack them because they're not like me...
They're not my brother...
They're different to me...
That's what's going on in their mind. First and foremost is an idea that you are different.
You need to know that they are not different to you.
Don't fall into that same trap of getting upset with them.
You need to approach them with a little bit more love and closeness.
Instead of reacting emotionally, do this:
Stay calm. In your mind, know that this is just a reaction from past pain or fear. Maybe someone let them down before, and now they’re projecting that onto you.
Stay present. Don’t walk away. Don’t hand them off to someone else just because it’s uncomfortable.
Stay human. Show them, through your actions, that you care. That you’re not here to take advantage of them. That you are in it to help.
This doesn’t mean you say things like, “Well, I still love you” while they’re yelling. It means that in your intention,
You stay calm.
You stay committed.
You stay in the game a little longer.
What separates an average salesperson from an expert is this:
They care more.
They stick around longer.
When things get tough, they don’t leave.
They lean in.
They know the client is scared, confused, or triggered not evil.
They respond with just enough love to shift the dynamic.
Next time a client turns on you, or even a friend or loved one does - don’t take the easy way out.
Don’t fight back or shut down...
Stick around a little longer.
Care a little more.
Just watch how everything begins to change.
Thank you, and enjoy the video below.
Gal Ezra
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